The Triple-A affiliate of the New York Yankees has a new name and logo, and Brandiose is flattered that the Yankees asked us to bring it to life. The new name and identity has a lot of fun elements and stories to tell. We’re really excited for the incredible fan experience they’re cooking up for the residents of Scranton & Wilkes-Barre. The new name and identity is an homage to the very first trolley system in America (in the “Electric City”) and to the gritty porcupines that inhabit the beautiful surrounding forests. I can’t wait to show you guys the behind-the-scenes of this project. It was a really fun process.