Here’s the final logo set. One of the biggest family of marks that we’ve ever done for a club. There are a lot of good potential Edition cap logos in this group.
As you can see from the final cap, we ended up going with the gnome/mountain man/Santa Claus-esque lumberjack. The goal of this round of sketches was to show how the character could be infused into different marks. I really like the second sketch here. I always like to use iconic references as a jump off. […]
It was clear, after the first round, that the team wanted to go in the lumberjack direction. But what kind of lumberjack? Funny goofy? Was he a lumber baron who rolls up his sleeves to help build his empire? What about a lumberjack meets forest gnome? By the way one of my most favorite books […]
I’ve noticed that sometimes our sketching style trend towards the illustration side and sometimes it trends towards the graphic side. I wonder what causes that shift. These seem to be more illustrational, maybe that’s because of the rich stories in that region- tales of lumber barons and lumberjacks.
Since we already did a comprehensive behind-the-scenes of the Williamsport project, you can relive that story here. Tonight, the Williamsport Crosscutters Official On-Field (Home) is available at 9pm PST/Midnight EST.