Every once in a while you see a logo in the wild what really geeks you out. It’s a weird feeling when you launch a brand, because it’s no longer yours. The fans own the brand and it resides in their hearts and their minds. It becomes something larger than those late nights moving pixels in Illustrator. The fan now owns it for themselves.
Our good friend Ben Hill just posted this photo of Lil Wayne rockin’ an Omaha Storm Chasers cap in neon a colorway. Great seeing him owning it for himself.