You can’t always get what you want. Right? Well, that’s true when it comes to hats. Now I never thought that these cartoon splatters in Justin’s original design we’re all that gory. I thought it was more Wile E. Coyote than Kill Bill but that’s not how New Era saw it. And I respect that decision. New Era is a classic family brand one that, lets be frank, hangs it’s hat on MLB, another classic family brand. So when we we’re told to tone it down, I was happy to comply. In fact we’ve found that adjustments like that can improve a design. And while I’m not sure the new version is an improvement, I do think that it’s undoubtably a lateral move. And when it’s on the hat, it’s a much more subtle design. One that still tells the Roadkill story in a fun colorful way. That sounds like a +1 to me.
Tomorrow, we preview the hat and tomorrow night it goes on sale. Get it.
Latest Drops
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Lateral move yes… I kind of expected New Era to nix the blood pool… Hoping this goes on a grey hat to really give the road look..
— Gmac on January 4, 2012
agree with gmac… a dark grey hat with yellow stiching would take the roadkill story to the next level
— kyler on January 4, 2012
I’ll be interested to see how you separated the skid marks from the background hat color.
— Tom Richards on January 4, 2012
Its a good solution, and even tells the story better. I just hope the hat color makes it pop. The original version drew my attention to the whole head more, and I think it is because of all the bright red. Can’t wait to see the hat! Great work!
— Kevin Werther on January 4, 2012
I actually think the tire tread is an improvement. As Kevin says, it tells the story better. Either way, great work!
— Mike on January 4, 2012
I like the tire marks better too.
Why was the blood on the Scrapes hat not an issue?
— Kai Takahashi on January 4, 2012
If you look over at strictlyfitteds, it appears its on a denim hat.
Kai brings up a good point about the blood on the Scrapes. I wonder what the logic is behind allowing one, and not the other.
— Warfare Chris on January 4, 2012
Maybe it has something to do with it being a dead animal?
Either way, sick cap for sure!
— Juan Carlos Strickland on January 4, 2012
Looking at the preview of the cap on Strictly Fitteds, the denim is reminiscent of asphalt. I think the tire tracks are cool, I dont really miss the blood all that much. Good point brought up about the scrapes. If the tire tracks were red without the overt image of a pool of blood would that have been acceptable?
— T.J. on January 4, 2012
The tire tracks are definitely an improvement. I have no issue with blood. But I agree with Kevin, it tells a better story. It’s not the fact that the poor raccoon got killed but how it happened. And that makes it more clever. I even like the look better. Good work, guys.
— Kelly on January 9, 2012