Here’s our first crack at updating the Scrappy head. We tried to give him a little more life, simplify the design, a change out the clichéd spiked collar for the chain collar. What’s cool about the chain collar was that it gave us a new storytelling element to work with to tie the rest of the logos together.
Tomorrow the final logos, Thursday the hat will go on sale!
Dude! I can’t wait to see this one!