Legends – B.T.S. – Pt. 3

Here’s the final family of marks. I really love the color scheme on this identity. It’s strangely retro and modern. After our visit to Lexington it was very clear we wanted to use “LEX” over “Lexington”. Jason and I love local references and believe the more local colloquialisms we can squeeze into an identity the better.

Thanks for all the kind words on the rebrand Clinkers! It means a lot to us. We’ve got a bunch more new identities to unveil, so stay tuned through the next month. Tomorrow, we’ll show preview the Official On-Field hat for the Legends that will be available in the Clink store tomorrow night!