I love the smell of burnt graphite in the morning. Seeing these sketches again, the evolution of these sketches from the last round is really clear. Lexington has this iconic countryside and an iconic horse racing heritage. So it was clear what the logos had to have in them. It was more about what, of all the great iconography, will we choose to represent the team.
Someone mentioned that they were curious about the bats not resting on the Big “L” character’s shoulder in the final primary logo. You can see in the one sketch, 1/2 way down in the middle, that the Big “L” that we landed on started as a jockey. So the bat and riding crop were both poised for action mid-gallup. When Big “L” became a baseball player and we added the 2nd bat we all liked how the bats were caught mid-action – ready for whatever a man does with 2 bats. It was different take on the bats-on-the-shoulder thing.
Tomorrow we head to color! On Thursday morning we’ll show you the hat that will be available Thursday evening!