I love the smell of burnt graphite in the morning. Seeing these sketches again, the evolution of these sketches from the last round is really clear. Lexington has this iconic countryside and an iconic horse racing heritage. So it was clear what the logos had to have in them. It was more about what, of all the great iconography, will we choose to represent the team.
Someone mentioned that they were curious about the bats not resting on the Big “L” character’s shoulder in the final primary logo. You can see in the one sketch, 1/2 way down in the middle, that the Big “L” that we landed on started as a jockey. So the bat and riding crop were both poised for action mid-gallup. When Big “L” became a baseball player and we added the 2nd bat we all liked how the bats were caught mid-action – ready for whatever a man does with 2 bats. It was different take on the bats-on-the-shoulder thing.
Tomorrow we head to color! On Thursday morning we’ll show you the hat that will be available Thursday evening!
Yessss !!!!!
I hope it’s The Mustache hat !!!
or maybe a “phase” hat…
While I like these I liked the ones yesterday better that tastefully combined horses and baseball. I’m sure this is from the client focusing direction to eliminate those for some reason.
As far as icons, I like the 2nd row middle.
I like the subtle diamond pattern in some of these, which I’m assuming it’s to represent jockey silks. It’s a nice touch.
I have to ask, do the locals use the term “LEX”, or is it used because Lexington is such a long name?
Those are all very cool. I personally like the logo with legends across, man with moustahe holding the bat. I think it covers everything.
Personally, I love the subtlety of the fences forming a letter “L” in several of these sketches.
Good day,
After I saw the original sketches, both from yesterday and today, I am curious why the Legends went with the three(3!) designs they did. I really liked the one yesterday with Big L(the mascot) peeking out of the outline of Kentucky. The Double L witht he horse jumping them was sweet as well.
Also, when were you in town? It would have been great to meet the “guys” and hit up Blue Martini downtown or check out “The Castle” just past Keeneland. That and try and talk you out of any backstock Clearwater Threshers “editions” hat you may have floating around.
Anyway, I am sure the Clinkers will enjoy the unveil of the hat this weekend. I wear one of my new ones around town and people ask who it is. Part of living in a town known for its college basketball prowess I guess.
Clink on!
John