Comments on: B.T.S. Bowling Green Hot Rods – Pt.1

By: Eski

Eski — Tue, 06 Mar 2012 13:53:33 +0000

Good point. Thanks.

By: casey

casey — Fri, 02 Mar 2012 18:25:06 +0000

It’s a back and forth process. Since the lettering we do is pretty illustrative, we like to sketch it out to figure out what kinds of tails, rivets, shadows, etc. that will be added to it. And then we create the font in Illustrator so that it’s more structured. Sometimes, like in the case of the Blue Wahoos, we want it to feel hand drawn and folksy from the start.

By: Eski

Eski — Fri, 02 Mar 2012 15:32:14 +0000

I noticed that you guys sketch all of your lettering. Is there any benefit from that? Wouldn’t it be easier to just add the font later or is that just for reference?

By: Tom R

Tom R — Mon, 27 Feb 2012 18:45:36 +0000

Wondering if you find these kind of names harder because you want to make sure people know it’s baseball, not just some car club logo. Similar name would be something like Racers, or Pacers, where you’d have to balance horse racing/car racing with another sport.

As far as these, so glad Hot Rods, not Spark Plugs won out.

By: Danny

Danny — Mon, 27 Feb 2012 11:19:49 +0000

I think you aced it with that first Hotrod
Second one also has alot of potential, imo.