Headed to Philly and NYC

Posted by casey on March 25th, 2010

Actually in Philly now, then on to NYC on Friday. You guys are bombarding us with amazing Reject League entires. So exciting. I’ll try to post some Friday. Thursday’s gunna be too busy to get to it.

We are cooking up some of the freshest stuff on our trip to NYC. An awesome collaboration with an awesome brand. Can’t wait to share more with you. Stay tuned.

2 Discuss Posted in: On-Location

Reno Aces Shoot – Day 2

Posted by Jason on February 16th, 2010

Day 2 we had really got into a groove. We finished up a lot faster than we had planned. Everything was smoother. It was a fun night of shooting.

The team posted an announcement on Facebook asking for fans to participate in the shoot. We had about 150 people all decked out in their Ace’s gear. It was awesome.


They all have to sign waivers to be in the ads.


It doesn’t look like much but having this many people was a huge help. We can always double the amount of people in post. This gave us a great foundation.


Getting the jib ready for another sweeping shot flying over the fan’s head.


For this shot we needed a kid to freak out. So we had a bunch of kids come down to the front of the crowd and take their turn freaking out. The best way to direct kids is to act it out with them. That’s me going nuts. Oh yeah, it was freezing of course, but we would ask the fans to take their jackets off so it didn’t look like winter. As a showing of solidarity, we would take our jackets off too. I think it really helped.


Andrew, with the steady cam, getting ready to shot a scene where fans are pouring into the stadium.


This is Andrew behind the pack. This group of girls showed up with homemade capes! You can see them on the right. We love that stuff.

Tomorrow I’ll post the sketch videos that we make to get the timing and the shot angles down before we show up to shoot.

We should have a rough edit of the first ad by the end of the week. We’ll premier it here!

3 Discuss Posted in: Minor League Baseball, On-Location

Day One of the Reno Shoot

Posted by Jason on February 15th, 2010

A few of the great photos that Megan, our production assistant(and my sister), took on day 1 of the Reno Aces shoot.

This is Andrew’s site, he’s our DP.

Check out Megan’s site.

It was fun, but a ton of work. Oh yeah, and it so damn freezing we couldn’t feel our fingers.


Andrew and I trying to get a shot of Tahoe.


This jib gave us great sweeping cinematic camera angles.


This is Andrew rockin’ the steady cam rig.


Andrew, Jason, and I. All trying to stay warm. It was probably midnight.


This was the last shot of the first night of shooting, complete with fog machine. The Reno Aces have this awesome inflatable guy behind the batter’s eye. His mouth moves and everything. More photos of day 2 tomorrow.

2 Discuss Posted in: Minor League Baseball, On-Location

4 Cities in 10 Days

Posted by Jason on February 2nd, 2010

Going on tour again. Bunch of new projects ending with a TV ad shoot in Reno. It’s gunna be fun but a ton of work. It’s nice being able to piggyback these trips even if it keeps us away from home for longer. Sorry wives.

Get those votes in! Looking forward to seeing what everyone likes.

2 Discuss Posted in: On-Location

Mobile Mardi Gras

Posted by Jason on January 22nd, 2010

Did you know Mobile, AL is the birthplace of Mardi Gras in the U.S.? Alabama!? They still have a big party down there even if it’s now been eclipsed by New Orleans. Hard to pass up imagery like that so we did a bunch of concepts to celebrate that event. In the end, the team felt like Mardi Gras wasn’t for everyone and the the Mobile BayBears are.

A couple good ideas buried in there though. I still want to do a King-of-Baseball themed identity. And the ears on a cap might be cool. Have a great weekend! Team Coco.

5 Discuss Posted in: Inspiration, On-Field Caps, On-Location