Are you ready for some Fightins!!?? I am. Are you ready for some trolls in the comments? I think I am. Yes, it’s time to do a behind-the-scenes for what seems like our most controversial project, the renaming and rebranding of the Reading Fightins. Why the Reading Fightins? Besides being a great Minor League Baseball name, it has a great heritage to it. The Philadelphia Phillies, parent club to the Reading Fightins, nickname is the Fightin’ Phils. The town of Reading is a scrappy Pennsylvania town who has taken some lumps in recently, but is fightin’ it’s way back to its dissevered glory (Reading is one of our favorite towns in the U.S.). There’s a sports tradition of using fightin’ as a prefix. The team was one of the last of the holdouts that uses it’s parent club’s team name. Very rare nowadays and for good reason, it can be very confusing.
Let me back up a little. The team came to us over a year ago about going deeper into the R-Phils brand, and ways to celebrate everything in the R-Phils universe. They were also looking for ways honor more of the Phillies heritage, while appealing to the entire Reading community, including Mets fans.
While changing the name was never the goal, it did enter the conversation. There was a consensus that a name change would only be considered, if the right name surfaced. Plus, the name would have to meet the aforementioned goals. We don’t take any rename lightly, but renaming the Reading Phillies, a classic name in Minor League Baseball history, is a big responsibility. But once the Philadelphia Phillies legendary Whiz Kids name “The Fightins” was proposed, it clicked with everyone on heritage and creative levels.
So we hit the sketch pad with our usual mission of defining what should the Fightin’s look like? We started with very rough sketches. One of our first ideas was to use the Phillie Phanatic as a jump off point. What if we could do a Huey, Dewey, and Louie thing with the Phanatic being the Donald Duck in the family. We liked the idea of tying the club back to Philly with boxing/Rocky references.
We also knew that the Crazy Hotdog vendor, the Ostrich riding hotdog throwing mascot has emerged in the last few years as a fan favorite, especially for kids. So we focused an early round on concepts that depicted the ostrich and the crazy hotdog vendor.
Here are some different “F” options, very crude but you can see the influence of the big Phils logos on the design. With a lot more “Reading circus” thrown into the mix.
Here are some script options. Again, a lot of big Phils inspiration.
Tomorrow, more sketches! Thursday night one of the hat designs will be available in the Clink Room store!