Category Archives: First Rally Cap
First “Rally Cap” in Baseball History

Now Available! The first Official On-Field Rally Cap in Baseball History! (Check this last week’s posts for the story behind the creation on this cap.) IIn 2010 Jason and Casey dreamed up a fresh look for Altoona Curve, Double A Affiliate of the Pittsburgh Pirates. One of our pledges to our clubs is, “Let us make your team famous.” At our first Curve game we witnessed the rare and mysterious rally mascot, “Al Tuna.” Al Tuna materializes from the outfield wall when the team is in need of a rally. That’s when we had an aha-moment, “Let’s create baseball’s first Official On-Field Rally Cap!” Players and fans now unite as a rally tuna army, guiding the Curve to victory.
This 59/Fifty features a “brick” fabric outer fabric with an orange satin inner lining and printed “Al Tuna” the rally tuna eyes. This cap embodies the insanity and fun of Minor League Baseball better than any cap we’ve ever designed.

Own a piece of history here in the Clink Room store.
The Rally ….
We’ve all come to know and love the Rally Monkey. The Angels iconic monkey that appears when the team need some strategic hype. For the uninitiated….
But lets face it the original rally icon started many moons before any Rally Monkey. It started in the dugouts of Little League fields around the World. The baseball cap turned inside-out is one of our favorite icons in baseball. On par with beer and hotdogs.

Now the Altoona Curve have a great tradition. Whenever the team is in a need rally situation. A very special character makes an appearance. From a small door in the outfield emerges Al Tuna (Get it, Al Tuna=Altoona). The Rally Tuna! Mythical. Ridiculous. Awesome.

Tomorrow, we turn every Altoona Curve cap wearin’ fool into an army of Rally Al Tunas. First Official On-Field rally cap in baseball history available in The Clink Room!
Finished. Great, Now What?
Relentless Variations
When you sign on to work with Jason and myself we go deep. We have a no questions asked-back to the drawing board promise. I’m leaving out about 50% of the concepts that we did for the Curve. That’s how relentless we are.
The team liked the engineer direction but wanted to make him a little less Pirate and a little more Ralph Kramden. Here’s a run that we did showing a bunch of variations on the theme. An exercise like this is one of the best parts of our job. It really stretches you. You feel like you’re lifting weights with your mind grapes.




