And we’re back!!! This year’s Winter Meetings, down in the fine town of Nashville, was one for the books. Tons of fun, tons of work planned for the future.
One of my favorite parts of the Winter Meetings is always the Brandiose bus. Each year we pick up all our teams from the airport and drop them off at the hotel. It’s a great way to see all our friends before they head into the vast frontier that is the Winter Meetings. It’s our 5th year of doing the Brandiose bus and this year’s was the best yet. A lot of that had to do with Brandiose’s new partner, Wilson Sporting Goods!
This year, Wilson was a huge asset for us as we crafted the uniforms for our rebranded Minor League Baseball teams. We did some nutty stuff with this year’s batch of uniforms and Wilson made it all possible. So this year, we formed a partnership with Wilson to show off some of our new 2012 brands. The bus is now the Brandiose + Wilson bus. Wilson is an exciting new member of the Brandiose family. Their battle cry says it all “More Win!”
We’ll go more in-depth on how Wilson helped us bring to life our uniform designs for the 2012 season when we take you behind-the-scenes of the individual team rebrandings. But in the meantime check this super fun video we created to celebrate our new partnership. It gives you a peak behind the curtain into how a uniform is crafted from sketching to sewing. PS. The video on this thing is gorgeous. It was shot by our buddy Charles Bergquist and it’s worth watching it fullscreen.
Brandiose x Wilson Pro-Fusion Collaboration from Brandiose on Vimeo.
Introducing the rebranded Eugene Emeralds, Class A affiliate of the San Diego Padres! The Eugene Emeralds is a wrap up our final rebrand for the 2013 season. And I coundn’t pick a cooler project to end on. Eugene is such a cool town – full or barefoot runners, barefoot drifters, and now barefoot Squatches!
With this new design and the addition of the Sasquatch, the Eugene Emeralds are about to nuts with their fan experience. And just to make sure it’s clear, I think the Emeralds now have the craziest uniforms in Minor League baseball. Proud to have been apart of this project. A behind-the-scenes is on the way. Head over to EugeneEmeralds.com to see more…
Check out this easter egg hidden in each hat that we designed for Hat Club (head over here to check them out). When you first open up the hat, you’ll see the Hat Club brand tag with the new key logo we designed for them, but if you reach behind the sweatband this pulls out…
Last summer the fine folks from the West Michigan Whitecaps asked us to come up with a few alternate hat marks to add to their Official On-Field rotation. On our visit, it became instatly clear that their affiliation with the Detroit Tigers and their proximity to Detroit was very important to their fans. So we came up wtih a couple marks that strengthen that bond with their big league affiliate.
The first design is a “WM” done in the Detroit Tigers “D” font with a jazzy wave underline. Giving fans of the Whitecaps and the Detroit Tigers a classic clean option to wear to the ballpark.
The second design takes inspiration from their existing wave logo, but we’ve “Island of Dr. Moreaued” the wave with a tiger. I love how unique and fun the result of this concept is.