The Great Lakes Loons are always on the cutting edge of technology in their park. Their healthy kids initiative,”Louie’s Fit Club,” is right in line. Each kid can purchase a futuristic pedometer that tracks their activity. You’ll see we designed Lou E. wearing the watch, plus several exercise signs posted around the ballpark where kids can rack up points. You don’t need to be a kid to get your fit on, so grab your here.
Man, we do a lot of mascot artwork. This first set is Chopper from the Gwinnett Braves doing all manner of mascot related duties. These are a little simpler than our usual mascot renderings. They’re also being used as calendar icons similar to the icons we showed in last week’s post.
Here is everyone’s favorite anthropomorphized vegetable, Mr. Celery! Mascot for the Wilmington BlueRocks and patron saint of the Celery Squad. Mr. Celery knows how to party.
These next 4 designs depict what I would consider more of a Mascot logo vs. mascot artwork I guess. That’s kind of a silly distinction, but I think this style is better for merchandising. First first set is Otto and Doris, mascots for the Spokane Indians. The second is Tremor and Aftershock, mascots for the Rancho Cucamonga Quakes.
Here are some of my favorite Kids Club logos we’ve done. But my favorite of all time also happens to be the first kids club logo we ever did. It’s the Clearwater Threshers Lil’ Anglers logo. You can see it features the alternate shark that we used in one of Clink’s Edition hats (you can see a photo of it in our Clinkstagram feed.). When we were branding the team, everyone loved that design but we had a hard time finding a home for it. So it landed in this Lil’ Anglers logo. Another reason I love this concept is that it puts the kids in charge. The Thresher shark is this big badass shark but the kid has figured out a way to wrangle him. I think “kids are the only one’s with the key” an underused narrative in Minor League Baseball.
I feel like this logo deserves it’s own post. The Reading Fightins’ Mascot Band is one of the Wonders of the World. That’s right, the pyramids, the Grand Canyon, the Fightins’ Mascot Band. Gwar’s got nothing on these guys. We did this logo for the mascot band and I’m not sure they ever used it, but it remains still one of my favorite things to ever come out of Brandiose.
Kick this weekend’s ass Clinkers!
While Brandiose’s team identities get most of the attention, we do a lot of other work for teams. Designs used around the ballpark and in marketing. I thought I’d show some of that stuff off, starting with pocket schedule icons. We came up with the idea of pocket schedule icons to solve the “too much tiny text” problem that team’s were having when designing their pocket schedules and calendars. Each set of icons was custom created for each team and we tried to make each set of icons feel like it was an extension of that team’s brand.
Lets play a game! Can you figure out which set of icons are for which teams?