I really consider this design to be patient zero for Brandiose’s obsession with embroidery texture and direction. Check out the embroidery making the feather texture in this logo. For those of you guys that have seen the insanity that is the embroidery on the Mishka X Clink-Cycotics City Fitted, this Shorebirds design is that design’s Grandaddy.
The hat will be available tonight in the Clink Room store at 9pm PST midnight EST.
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A lot of ideas on the cutting room floor here. Lot of ideas. I’m having a hard time remembering which designs made it to the final logosheet. This is an unusual amount of options that we took to the Illustrator level. Not sure why that was, but I can tell you we were pretty pumped about some of these concepts.
When we visited Delmarva we stopped by the Ward Museum, dedicated to the art of carving wildlife, specifically birds, out of wood. The Ward Museum is a monument to wood, wildlife, and time alone in the garage. All of the birds in these images have been carved entirely out of wood. When we rolled into place, we expected to see a bunch of duck decoys. Smooth torpedos of wood, painted up roughly like a duck. But what we saw blew our minds. Each one of these feathers is hand carved. Each leaf and claw sanded to perfection. I mean each feather is carved as thin as a real feather. Mind blowing.
That got us thinking, what if we could use embroidery to create the same effect and texture of the carved feathers for the Shorebird’s logo?
Tomorrow, we’ll preview the hat, tomorrow night it’ll go on sale.
Great comments and ideas last weekend. I’m going to go through each of them this week. I hope to have a “State of the Room” style address sometime this or next week. I’ll address the general themes that seemed to have emerged. One the theme that was a clear favorite was more behind-the-scenes. And while I don’t have a lot of documentation of the trip, I can show you our process.
Delmarva is an interesting area, one part industrial chicken farm, one part vacation spot, one part scrapple haven. Oh and one part bird wood carving museum. More on that in the next few days. As always, we hit the drawing board. I’m always trying to think up new ways for doing what we do. For this project, we thought we’d sketch directly onto hat templates. I really like some of the thinking that came out of that process. I’m not sure why we never did that again. It really got us in the hat frame of mind.
Bowling Green Hot Rods now available in the Clink Room online store! Grab yours here.
Kick this weekend’s ass Clinkers!
And this is the final/core family of logos. From the “BG” to the flames, I think this project was a real turning point in the evolution of our branding work. In subtle, wonky ways of course. Small things like the grill on the car and the tail pipes, insure that the logo looks good embroidered and printed at any size.
We also didn’t give up on the monkey concept. Throwing a bunch of color versions at them. I’m not sure any of these are used atually. Might be the first time they’ve seen the light of day. Really love the crash helmet. Oh well.
Tomorrow morning, we’ll preview the hat. Tomorrow night, it’ll be available in the Clink store!
After the first round of sketches we got a pat on the back, but nothing wowed them. So we hit the sketchbook once again. This time ’round, they wanted to see more monkey themed stuff. I need one of those hotrod pedal cars.
They also wanted to see a few more Sparkplug options. So we added a couple more variations to the heap. Mashing stunt drivers and peeling-out to the icon mix.
Tomorrow, we’ll show you haw it all came together in color. Thursday, the hat will be available!
Behind-the-Scenes of the Bowling Green Hotrods commin’ at ya! Like always, we hit that sketchbook. This time with a few name options in mind, we’re going to feature 2, hotrods and spark plugs. Both great, but of course Hotrods won out. Bowling Green, Kentucky is the home of Corvette so a car-culture themed team name was a gift from the baseball gods. There is such a deep well of inspirational icons to choose from. Racing, customizing culture, and stunt men just to name a few.
I really love the spark plug turned hotrod concept and the “SP” is pretty sweet. The spark plug with eyes has an unfortunate shape to it though.
Tomorrow, more sketches!
Pensacola Blue Wahoos now available in the Clink Room online store! Be the first to grab yours here.
Kick this weekend’s ass Clinkers!
