, November 06, 2009
While we worked on “Pops,” the Chiefs took a look at this color logo and cap mark. The indian reference was probably a bit overplayed. And you could say the cap mark is pretty tough to make out.
On the other hand, the lettering was right up their alley, and so was the locomotive. During our brainstorming, we all agreed the loco looked like it was sweeping down – and that it should be directed upward to give it a more mighty feel.
At one point we realized that if the loco is the new centerpiece, it should be promoted in the cap logo – so the next round we plan to present it coming through a “C.”
You’ll see Navy & Royal – paying homage to the Chiefs past. However, GM John Simone pointed out that a lot of players wear their MLB pants on AAA rehab. It became apparent pretty quickly that we’d have to use the Toronto color scheme…
I agree that readability is an issue with this set. I just noticed the subtle “angry” baseball face in the front of the train. Clever! The dust coming off of the wheels looks a bit awkward to me, but I love the cow catcher! How long did it take to do the beveling effect on the type? I’m curious to see how you show the train at the upward angle. Great work!
When you guys are working on text, how much thought goes into how it will look on the uni’s? how much effect does this have on how the final logo will look? For example, for the Chiefs here, is “Syracuse” written on their road jerseys in the same style as “Chiefs”?